Fast becoming one of our best sellers on Devon Hampers, and definitely one of our personal favourites, Dartmoor Ale makes a scrumptious treat. We actually think it's a good metaphor for us Devon folk; strong, characterful and with a bit of a bite!
But what is it that makes Dartmoor ale, from here in Devon, so special?
To begin our story we must go back to 1994; a time when John Major was prime minister, the channel tunnel had just opened and Wet Wet Wet spent 15 weeks at the top of the charts. This was also when a dynamic duo of Simon Loveless and Phillip Davies brewed their first pint and set up Dartmoor Breweries in the back of the Prince of Wales pub in Princetown. From here they launched their first beer - Jail Ale - so named because of their location on Dartmoor and their close proximity to HM Prison Dartmoor.
In two short years, their hard work and passion for real Devon Ale paid off, and started a rollercoaster ride of fame and success. In 1995 Jail Ale won the Premium Beer category at the South West SIBA awards and in 1996 gained a high profile fan in the shape of none other than HRH The Prince of Wales himself, who visited the brewery and was pictured enjoying a pint of the best, brewed in the back of the pub bearing his title. A proud moment for Dartmoor Ale indeed.